Biz360 (2007)

Biz360 creates web applications that aggregate, measure and analyze news media and consumer opinion information from a vast amount of traditional and social media sources (i.e. print, broadcast, websites, blogs and message boards) to yield insights which enable marketing and media executives to better understand their target audiences. To begin, we spent quite a bit of time analyzing Biz360’s current solutions, as well as competitors in their space. Once we had an internal game plan established, the design phase began with the frameworks design, which sets the tone for the internal/component screens to follow. While our designs reflected a much more streamlined user-interface, they were based on their current technologies so that the development could be kept at a minimum.