Is it engineers and mathematicians sitting in a room and coming up with ways that robots or algorithms can start to replace designers with machine-generated page layouts, logo designs, and cropped images? Is it about using artificial intelligence to predict what your brand decisions should be?
Or maybe you’ve started to refer to it as “design intelligence,” where human inputs are what drives a machine to make those experiences on its own.
Despite its numerous names, essentially, AI-Driven Experience Design means the same thing – non-human intelligence capable of generating creative results that seem genuine to the human eye.
But furthermore, there’s a key element that’s lacking: empathy. The fact is that when digital experiences are created, they should be done so by seeking digital solutions that are founded on human problems, with human connections and touchpoints.
Year after year, our clients are expecting more augmentation and automation from their digital experiences. With attention spans being maxed out, we start relying on delightful, simple digital experiences that work hard for us and help us make the best decisions. That’s the one constant that will never change – the desire for an experience that’s intuitive, easy to use, and that puts forth solutions in an elegant way to improve people’s digital lives.
At Momentum, this is the tipping point at which we keep grounding ourselves. We are keeping people in mind throughout every step of the process: discovering the problem, building our models, iterating our approach, and calibrating the experience. Yet we also embrace the emerging responsibility of our design teams to leverage data science tech to craft the next generation of delightful human experiences.
Working with our customers and partners to craft experiences that solve tough human problems will see us all increasingly rely on intelligent modeling to drive those processes. The intersection of business goals and strategies with an intelligent design process is at the heart of successful experiences.
We at Momentum thrive at leveraging our human-focused approach to crafting simple yet captivating experiences that leverage AI.
We believe in the success that AI-Driven Experience Design can bring to your digital experiences.
Reach out to us and let’s get to work.
By Peter McNulty and Matt Wohl, Heads of Experience Design