KT Tape
KT Tape, a leader in kinesiology tape and recovery gear, came to us to rethink their mobile app. The goal: create a more intuitive experience that better supports users—whether they’re new to taping or seasoned athletes looking for deeper guidance.
KT Tape
KT Tape, a leader in kinesiology tape and recovery gear, came to us to rethink their mobile app. The goal: create a more intuitive experience that better supports users—whether they’re new to taping or seasoned athletes looking for deeper guidance.
More than just tape instructions
The existing app lacked a clear structure and left users unsure where to start. We saw an opportunity to improve not just usability, but confidence—turning the app into a trusted guide for recovery.
More than just tape instructions
The existing app lacked a clear structure and left users unsure where to start. We saw an opportunity to improve not just usability, but confidence—turning the app into a trusted guide for recovery.
More than just tape instructions
The existing app lacked a clear structure and left users unsure where to start. We saw an opportunity to improve not just usability, but confidence—turning the app into a trusted guide for recovery.
More than just tape instructions
The existing app lacked a clear structure and left users unsure where to start. We saw an opportunity to improve not just usability, but confidence—turning the app into a trusted guide for recovery.
The Core Experience Pillars
Design that moves
We restructured the app around an interactive body map, making it easy for users to find taping instructions by area. Paired with step-by-step videos and smart content modules, the new experience taught users how to tape effectively, while feeling approachable and supportive.
Key objectives
Confidence you can feel
Usability tests showed 80–100% success rates across key flows. Users could easily find what they needed, learn as they went, and shop with purpose.
The redesign transformed KT Tape’s app into a digital companion for recovery—and strengthened their position as a leader in the space.
