Sifted
Sifted leverages AI and predictive analytics to optimize supply chain operations for shippers. We redesigned their platform to surface critical insights and enhance decision-making capabilities.
Sifted
Sifted leverages AI and predictive analytics to optimize supply chain operations for shippers. We redesigned their platform to surface critical insights and enhance decision-making capabilities.
Optimizing supply chain efficiency
Sifted's platform generated sophisticated, actionable recommendations powered by machine learning, but users weren't benefiting from them. Critical insights required multiple clicks through layered navigation to discover. Shippers needed to quickly assess their supply chain health and understand what actions to take, but the interface created barriers instead of clear pathways. The disconnect between powerful analytics and poor discoverability meant decision-makers couldn't act on insights when timing mattered most.
Optimizing supply chain efficiency
Sifted's platform generated sophisticated, actionable recommendations powered by machine learning, but users weren't benefiting from them. Critical insights required multiple clicks through layered navigation to discover. Shippers needed to quickly assess their supply chain health and understand what actions to take, but the interface created barriers instead of clear pathways. The disconnect between powerful analytics and poor discoverability meant decision-makers couldn't act on insights when timing mattered most.
Optimizing supply chain efficiency
Sifted's platform generated sophisticated, actionable recommendations powered by machine learning, but users weren't benefiting from them. Critical insights required multiple clicks through layered navigation to discover. Shippers needed to quickly assess their supply chain health and understand what actions to take, but the interface created barriers instead of clear pathways. The disconnect between powerful analytics and poor discoverability meant decision-makers couldn't act on insights when timing mattered most.
Optimizing supply chain efficiency
Sifted's platform generated sophisticated, actionable recommendations powered by machine learning, but users weren't benefiting from them. Critical insights required multiple clicks through layered navigation to discover. Shippers needed to quickly assess their supply chain health and understand what actions to take, but the interface created barriers instead of clear pathways. The disconnect between powerful analytics and poor discoverability meant decision-makers couldn't act on insights when timing mattered most.
Through collaborative workshops with the Sifted team, we identified critical UX pain points where data insights were getting lost. We mapped the existing user journey to understand where recommendations were buried and why users struggled to find actionable guidance. This discovery process revealed opportunities to fundamentally restructure how supply chain intelligence surfaces in the platform.
The Core Experience Pillars
Through collaborative workshops with the Sifted team, we identified critical UX pain points where data insights were getting lost. We mapped the existing user journey to understand where recommendations were buried and why users struggled to find actionable guidance. This discovery process revealed opportunities to fundamentally restructure how supply chain intelligence surfaces in the platform.
Transforming complex navigation into clear pathways
Through collaborative workshops with the Sifted team, we identified critical UX pain points where data insights were getting lost. We mapped the existing user journey to understand where recommendations were buried and why users struggled to find actionable guidance. This discovery process revealed opportunities to fundamentally restructure how supply chain intelligence surfaces in the platform.
Key objectives
Intelligent design that highlights what matters
We developed an interactive prototype and revamped design system that prioritized data accessibility and actionable insights. The redesigned platform was built around three core principles:
Comprehensive health scoring
The new dashboard centers on an overall health score that synthesizes complex logistics data into a single, scannable metric. Users immediately see their current status, along with critical supporting metrics.
Actionable recommendations
AI-powered insights are now prominently featured throughout the interface. Recommendations appear contextually with clear explanations of why they matter and what actions users should consider.
Geographic intelligence at a glance
Interactive map visualizations reveal zone-based performance patterns, helping users identify regional opportunities and challenges at a glance. The breakdown view shows detailed metrics by location, enabling data-driven decisions about carrier selection and route optimization.
