Nasdaq Private Market
We partnered with Nasdaq Private Market to lead a comprehensive brand and digital transformation. The project spanned brand strategy, visual identity, and a go-to-market plan to reposition the platform as a category leader in private market trading.
Nasdaq Private Market
We partnered with Nasdaq Private Market to lead a comprehensive brand and digital transformation. The project spanned brand strategy, visual identity, and a go-to-market plan to reposition the platform as a category leader in private market trading.
Clarifying the complex
Nasdaq Private Market needed a unified brand and digital experience to match the sophistication of their data-driven platform. Their fragmented identity and complex product offering made it difficult to clearly communicate value to key stakeholders.
Clarifying the complex
Nasdaq Private Market needed a unified brand and digital experience to match the sophistication of their data-driven platform. Their fragmented identity and complex product offering made it difficult to clearly communicate value to key stakeholders.
Clarifying the complex
Nasdaq Private Market needed a unified brand and digital experience to match the sophistication of their data-driven platform. Their fragmented identity and complex product offering made it difficult to clearly communicate value to key stakeholders.
Clarifying the complex
Nasdaq Private Market needed a unified brand and digital experience to match the sophistication of their data-driven platform. Their fragmented identity and complex product offering made it difficult to clearly communicate value to key stakeholders.
The Core Experience Pillars
Designing the foundation
We began with a comprehensive assessment of the UX landscape, pairing user insights with market trends to identify opportunities. Through a collaborative brand strategy workshop, we aligned stakeholders around a shared vision—guiding the translation from strategy to design decisions that attract new users and accelerate growth.
Key objectives
Platform reimagined
The result was a cohesive digital platform that centralized Nasdaq Private Market’s offerings under a refined brand and intuitive UX. The transformation enhanced engagement, won a 2023 Web Excellence Award, and positioned the platform as the future of private market trading.
Let Nasdaq Private Market help you out.
