Bitstamp
About the project
Bitstamp is the world’s longest-running cryptocurrency exchange and a heavyweight in the industry. However, facing a wave of new challengers, they needed to expand their reach. The goal was clear: appeal to a younger, untapped audience without alienating their loyal base of seasoned traders.
Designing to earn the Trust of the Next Generation
We needed to appeal to a much broader audience than Bitstamp had traditionally served.
The exchange was seeing a massive influx of younger users with little trading experience. However, the platform struggled to keep them engaged, resulting in churn to fierce, emerging competitors. We needed to bridge the gap between curiosity and confidence.
We needed to appeal to a much broader audience than Bitstamp had traditionally served.
The exchange was seeing a massive influx of younger users with little trading experience. However, the platform struggled to keep them engaged, resulting in churn to fierce, emerging competitors. We needed to bridge the gap between curiosity and confidence.
Executing a multi-product strategy through a personalized and phased ‘Crypto Journey’
Bitstamp began as a single-product exchange built for pros. To accommodate a shifting demographic, we crafted a multi-product strategy anchored in a "crypto journey."
Our goal was to transition users — from hesitant first-timers dipping their toes into crypto, to confident investors — through an experience that was playful, informative, and secure.
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The Core Experience Pillars
Personalize from the get go
Incentivise past high friction
Hinge around familiar topics
‘Build’ at your own pace
Gain confidence and experience
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Investment allocation made simple
A major challenge was balancing "one-click" simplicity with granular asset control. We designed a comprehensive flow that makes investing seamless while keeping the user firmly in the driver's seat.
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Intelligent design that highlights what matters
We developed an interactive prototype and revamped design system that prioritized data accessibility and actionable insights. The redesigned platform was built around three core principles:
Your Crypto Shortlist
We needed to ensure new users could invest easily without prior knowledge, while still making informed decisions. We created an experience centered around users' core interests and a curated shortlist of cryptocurrencies.
We needed to ensure new users could invest easily without prior knowledge, while still making informed decisions. We created an experience centered around users' core interests and a curated shortlist of cryptocurrencies.
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Putting Experience at the Center of Growth
Bitstamp set its sights on returning to the top 10 global crypto platforms. Within a year of launching our UX strategy and the new mobile app, they achieved it — proving that customer experience is the engine of growth.
The redesign created a powerful synergy between two distinct products: Bitstamp Pro, the flagship platform for seasoned traders seeking depth, and Bitstamp Go, a tailored experience for new investors using familiar patterns and guided flows.
One journey with two paths, designed to meet users where they are and grow with them.
