The Centralized Marketplace of the Future
Nasdaq Private Market is an institutional-grade and centralized secondary venue. They help companies, brokers, shareholders, and prospective investors to manage their private stock transactions through one platform.
Momentum was brought on to help Nasdaq Private Market's website and brand identity by developing a Brand System and expanding the solution across their digital ecosystem.
Driving Brand Identity Experience Across Digital Channels
We started our approach with a brand strategy that developed the brand/product principles to drive the brand identity, storytelling, and the UX/UI experience across the digital channels. Through a deep understanding of distinct pain points and drivers for each key persona, we identified challenges and opportunities along the user journey for current and desired future users. The insights gained allowed us to simulate an ideal user journey, tasks, and actions within the Nasdaq Private Market experience.
Shaping a Digital Ecosystem With Design System and Marketing Automation
What began as a basic request for a new brand website evolved into a full brand experience involving the creation of a new brand identity and brand strategy, which resulted in a Brand System guide. Recognizing the value of a unified brand system, Nasdaq Private Market also asked us to develop their marketing and automation support experiences which included; email campaign design and copy development, developing lead generation, and supporting social strategy.
The project touched on various talents and coordination from account services, UX strategy, design, marketing/copywriting, and front-end development in support of providing Nasdaq Private Market with effective strategic marketing and automation tools. The unprecedented solution brought together experience, technology, and expertise that shaped an ecosystem as the private marketplace of the future.
Visual Brand Identity
UX/UI Design Sprint Planning
UX Design And Prototyping
UX/UI Design System